From Chick-Fil-A to the Boston Tea Party, Nike to Women's Suffrage in the U.S., United Farm Workers to the Woolworth's Lunch Counter, boycotts have been an instrumental way to push the needle and change the world from the ground up. This zine distinguishes between virtue signaling and boycotts and discusses how to channel the lessons from history to change the world in your own movements by building effective coalitions and creating public sympathy for them. Read up and you'll be along with the wild ride of history as well as tips from those who were successful about how to be the change that you want to see!